Changemakrs.com had a user advise that they make the paging of their quotes via AJAX which was on their todo list however, as with most small enhancements, they didn’t realize the potential such an usability change could make hence the feature was set very low on their priority list.
Once they implemented the feature along with optimizing the positioning of Facebook and Twitter libraries – moving them to the end of the page, after their scripts to allow the main pages functionality ( What their users actually came to see. ) to load first.
The end result: Site usage immediately grew by 240%. They are talking about daily page requests with 7 digits!
It is truly amazing and thank them for sharing their findings.
We feel this is a great example on how important it can be to not underestimate small improvements. Speeding up our site dramatically improved engagement, and refining the interactive details of pagination transformed a mundane activity into a delightful one. We hope you’ve inspired by this look into our process.